Strategic Affiliate Placements and Targeted Email Program Results in Over 1000 New Life Insurance Applications within 2 Months

Background

Founded in 1986, AccuQuote helps consumers find the most affordable term life insurance by combining instant online quotes with the personal service of seasoned, experienced professionals. The company has firmly established a leading position in the term life insurance market, increasing revenues an average of 40 percent annually over the past 10 years.

Approach

In an effort to grow AccuQuote’s online distribution, Direct Agents implemented an aggressive Cost Per Lead media buying strategy across its publisher network. Focus has remained on email publishers that target the key life insurance demographic – 40 years and older, high income earners. Direct Agents account managers work closely with AccuQuote to monitor conversion activity for each placement and continually optimize the campaign performance.

Results

Within two months of the campaign launch, the monthly lead volume grew to over 1000 new policy applicants.The client has reported very strong lead quality, with a high percentage of the leads consistently converting into new confirmed policies. To augment AccuQuote’s growing CPL program, Direct Agents is currently executing and managing buys for targeted CPM web ad placements.