INK4U.co.uk

 

Overview

INK4U.co.uk, a United Kingdom based company, is a full range supplier of ink cartridges, laser toners, photo paper and other computer media. The company came to Direct Agents in May 2009 for a full service solution to their online marketing needs. The goal of this partnership was to increase online sales and brand awareness for their ecommerce site.

Approach

Direct Agents did a thorough analysis of the INK4U.co.uk brand, its current online presence, distribution, target market and competition. A media plan was then developed and areas of improvement were determined. Direct Agents was able to offer INK4U.co.uk key placements on high performing websites on the Direct Agents performance network to test the offer. Based on the results, Direct Agents was able to grow and scale the campaign to include more websites. The offer was promoted via email, banner and search marketing.

Results

Month by month, INK4U.co.uk started to see a steady growth in its sales volume. One of the most successful areas of the campaign was that Direct Agents was able to generate sales while maintaining a high average order value. Direct Agents continues to build brand awareness by increasing the number of affiliates running the campaign and testing different creatives and marketing techniques. As a result of their performance, Direct Agents has maintained their agency of record status with INK4U.co.uk.