Privalia

 

Overview

Privalia is an exclusive club that organizes for its members online sales of premium brands and products acquired directly from manufacturers and distributors. Discounts offered can be up to 70% off retail prices and sales typically last 2 to 5 days. Privalia is headquartered in Barcelona Spain and currently offers online sales in Spain, Italy and Brazil. They have been a Direct Agents client since July 2009.

Approach

Direct Agents worked closely with Privalia to identify their target audience in order to help them generate new potential customers. Once these target audiences were determined, Direct Agents was able to identify affiliate marketing partners to promote Privalia and its online sales website. Using email, banner and contextual advertising, Direct Agents promoted Privalia's exclusive club.

Results

Through the implementation of Direct Agents' advertising campaign, Privalia saw a dramatic increase in its double opt-in rate. Customers were signing up to receive information about Privalia and then were signing into the website to shop. Direct Agents continues to acquire new members for Privalia. As a result of the success, Direct Agents has been signed on to run the affiliate marketing for Privalia's newest website in Mexico.