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Facebook

A Guide to Making the Most of this Holiday Season: Social Media

Dec 24, 2010 | ,,,

Social media is an essential component to any retailer’s holiday marketing strategy. According to a BDO Seidman study, more than half of the retailers surveyed incorporated social media into their 2009 holiday campaigns, with 76% using Facebook and 50% using Twitter. With an increasing number of consumers using social media platforms to obtain information, and [...]



Facebook: Connect Globally, Advertise Locally

Jul 23, 2009 | ,,,,

There is no question about it, local advertising dominates Facebook, the popular global online social networking platform. Borrell Associates, a research firm specializing in advertising reports that of the impressive $310 million in ad revenue Facebook forecasts for 2009, 75% will come from local advertising. That’s $232.5 million in profits from small location-specific advertising campaigns, [...]


Who's Taking the Social Media Gold??

Jun 25, 2009 | ,,,

As the first half of 2009 comes to a finish, we wanted to look at a few different social media sites and compare their respective growths and recent changes. We’re not going to tell you which social media platform is best, because in our experience, different social media sites are better or worse for different [...]


Facebook Redefines Vanity URLs

Jun 12, 2009 | ,,,,

In a little under 12 hours, Facebook will begin allowing users to register for vanity URLs. That’s right, Facebook has announced that at 12:01 am EST, users will be able to customize their domain names. Instead of the traditional series of random numbers, a Facebook URL may now read www.facebook.com/directagents. It may appear to be [...]